Proving its mettle in effective marketing, CRM strategy shop, Tasseologic partners DDB to take home two Golds and a Silver Award for its insightful and results-driven CRM work for McDonald’s in Singapore. Of over 250 entries across Asia submitted to Marketing’s Loyalty and Engagement Awards 2016, Tasseologic rose to the top for Best Use of Relationship Marketing B2C (Gold), Best Use of Consumer Insight/Data Analytics (Gold) and Best CRM Strategy (Silver).

Tasseologic helped McDonald’s to tap into predictive logic and upselling to boost  incremental sales within McDelivery, a home-delivery service offered by the QSR giant, and laying the foundation for continued success in this ecommerce channel. Using delivery data, the team built consumer models, and customised offers that increased both orders and order sizes. These models were the cornerstone for a custom-built, mass personalisation plan that allowed McDonald’s to maintain guest counts and protect falloff at a positive ROI.

“Tasseologic has given a CRM cutting-edge expertise to DDB and our clients,” shares David Tang, CEO of DDB Asia. “We’re unleashing the tremendous potential of data to inform forward-thinking CRM strategies. Tasseologic blends data with our creative focus to create exceptional results.  It’s a win for everyone.”

These wins reflect the combined drive of the DDB and Tasseologic partnership earlier this year, designed to give a one-two punch with data-driven strategy and creative: Tasseologic for the data insight and CRM strategy and DDB for creative innovation. This co-creation continues to deliver positive ROI for their clients.  

“We love working with data wired clients that trust statistical outcomes and want collaboration throughout,” explains Dr. Urvashi Pitre, President of Tasseologic. “Michelle Wong, our McDonald’s client partner, fosters this partnership and sees the value of bringing focused skillsets to her business.  As a result, the outcomes are actionable, profitable, and portable to other McDonald’s regions.”