senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Tasseologic & DDB Awarded Two Golds and a Silver for McDonald’s CRM Work in Asia

21/07/2016
61
Share
Agencies take home triple win at Marketing's Loyalty and Engagement Awards 2016

Proving its mettle in effective marketing, CRM strategy shop, Tasseologic partners DDB to take home two Golds and a Silver Award for its insightful and results-driven CRM work for McDonald’s in Singapore. Of over 250 entries across Asia submitted to Marketing’s Loyalty and Engagement Awards 2016, Tasseologic rose to the top for Best Use of Relationship Marketing B2C (Gold), Best Use of Consumer Insight/Data Analytics (Gold) and Best CRM Strategy (Silver).

Tasseologic helped McDonald’s to tap into predictive logic and upselling to boost  incremental sales within McDelivery, a home-delivery service offered by the QSR giant, and laying the foundation for continued success in this ecommerce channel. Using delivery data, the team built consumer models, and customised offers that increased both orders and order sizes. These models were the cornerstone for a custom-built, mass personalisation plan that allowed McDonald’s to maintain guest counts and protect falloff at a positive ROI.

“Tasseologic has given a CRM cutting-edge expertise to DDB and our clients,” shares David Tang, CEO of DDB Asia. “We’re unleashing the tremendous potential of data to inform forward-thinking CRM strategies. Tasseologic blends data with our creative focus to create exceptional results.  It’s a win for everyone.”

These wins reflect the combined drive of the DDB and Tasseologic partnership earlier this year, designed to give a one-two punch with data-driven strategy and creative: Tasseologic for the data insight and CRM strategy and DDB for creative innovation. This co-creation continues to deliver positive ROI for their clients.  

“We love working with data wired clients that trust statistical outcomes and want collaboration throughout,” explains Dr. Urvashi Pitre, President of Tasseologic. “Michelle Wong, our McDonald’s client partner, fosters this partnership and sees the value of bringing focused skillsets to her business.  As a result, the outcomes are actionable, profitable, and portable to other McDonald’s regions.”

SIGN UP FOR OUR NEWSLETTER
Work from DDB Singapore
There Is Beauty in Harmony - Music
Ministry of Culture, Community, and Youth
08/04/2025
There Is Beauty in Harmony - Food
Ministry of Culture, Community, and Youth
08/04/2025
There Is Beauty In Harmony - Art
Ministry of Culture, Community, and Youth
08/04/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1