Talon, OMD and Specsavers ‘Crash’ Van in Epic First-Time OOH Stunt

This innovative execution serves to amplify Specsavers' humorous brand platform, "Should've gone to Specsavers," a staple of wit and charm for over two decades. The stunt not only marks a significant milestone in advertising but also stands as a pioneering achievement in Ireland. It marks the first instance of an object being strategically placed within the Mill Pond for promotional purposes. Talon and OMD worked alongside Sipit and Eclipse Media on the execution.

Ross Cunningham, client director on the campaign commented, “This execution is a perfect example of how we can use a simple canvas to create something captivating, that transcends the boundaries of OOH. It underscores how creativity in OOH ignites conversations and drives online engagement.”

Fiona Keating, senior account manager, OMD said, “We are thrilled to unveil our latest Specsavers campaign in collaboration with Talon, leveraging the power of Out of Home advertising to captivate audiences at key moments. This media first is the latest in a long line of iconic “Should’ve Gone to Specsavers” moments.”