Takumi Announces Launch of Creative and Consulting Division TAKUMI X

TAKUMI has just launched TAKUMI X: a new creator-led approach to influencer marketing.

TAKUMI X is a new creative and consulting division which enables brands to work closer than ever with creators, to help brands to produce innovative and culturally relevant content.

A questionnaire conducted by TAKUMI, prior to the launch of TAKUMI X, found that nearly half of consumers (44% UK, DE, US) agree that branded content is currently dull and uninspiring.

“Brand narratives at times read like Shakespearean prose directed towards a 20th-century teen which of course gets lost in translation,” explains Shaadow Sefiroth, creative director and TAKUMI X ambassador.

“Brands must understand that there’s a reason why creators are able to produce content that speaks volumes and why their audience trusts them. TAKUMI X is an exciting and bold move that tackles ideas in a creative way and will help translate ideas in a language that impacts, inspires and impresses.”

To learn more about TAKUMI X please click here.