Mothership and Digital Domain just created the TV spot launching the third chapter of EA's acclaimed Dead Space game. The spot, "Take Down Terror," was directed by Mothership's Neil Huxley for Draftfcb San Francisco. Featuring a mix of live action, gameplay, and high-end CGI from Academy Award-winning VFX studio Digital Domain, the spot broke on January 27. (The game launches on February 5.)
Huxley, director of numerous game launch spots, took Draftfcb's concept and approached it like a short film, shooting with live action and virtual cameras to bring greater humanity to Clarke's character and a sense of realism to the piece. Digital Domain, under the direction of VFX Supervisor Aladino Debert, used its sophisticated VFX pipeline to create the snowy world of the Necromorph planet and cinematic lighting.
Credits:
Spot title: Dead Space 3 “Take Down the Terror” Launch Trailer :90
Directed by: Neil Huxley, Mothership
Client: Electronic Arts
Agency: DraftFCB San Francisco
Digital Production Company: Digital Domain
Chief Executive Officer: Ed Ulbrich
VP and Executive Producer: Rich Flier
Head of Production: Scott Gemmell
VFX Supervisor: Aladino Debert
VFX Producer: John Kokum
VFX Coordinator: Rebecca Bihr
Virtual Production Supervisor: Gary Roberts
CG Supervisor: Ron Herbst
Character Animator: Greg Breitzman
Character Animator/Rigger: Rick Fronek
Generalist: Juan Gomez
Generalist: Casey Benn
Generalist: Neil Taneja
Matte Painter: Shannan Burkely
FX Artist: Eric Ebling
FX Artist: Karl Rogovin
Compositor: Scott Hale
Compositor: Arthur Agote
Compositor: Barry Berman
Editor: Colin Woods
Editorial by: Whitehouse Post
Executive Producer: Joni Williamson
Editor: Josh Bodnar
Assistant Editors: Shane Ried & Collin Davis