tails.com Appoints The Or as Its New Creative Agency

Tailor-made pet-food subscription service tails.com has appointed The Or as its new creative agency following a competitive pitch.

The independent creative agency will be responsible for developing a new brand positioning, creative platform and 360 launch campaign.  

Paulo Salomao, co-founder & business lead at The Or commented: “As a collection of dog lovers, we are incredibly excited to have been appointed as tails.com’s new creative agency. The pet industry is crying out for a different approach to its marketing, and tails.com is the ideal brand to lead this evolution. This shared ethos makes for a perfect partnership that’ll result in some truly stand-out creative.”

Charlotte Tisdall, chief marketing officer at tails.com said: “The Or’s passion and energy for our brand really came through during the pitch process. At tails.com we’re changing the world of pet food for good and we believe The Or are the partner to help us deliver on this. They bring the strategic approach and creative talent that will help us bring our unique brand and proposition to life in a creative and memorable way.”