TAB Appoints Clemenger BBDO Sydney as New Creative Agency
TAB has appointed Clemenger BBDO Sydney as its lead creative agency after a competitive pitch.
With three agencies involved in the pitch process, Clems Sydney has assumed responsibility for all TAB communications from June 2016.
Says Emily Perrett, head of account management, Clemenger BBDO Sydney: "Since the very first phone call we've been incredibly excited about working with Claire and the team to realise the power of the TAB brand."
Says Claire Murphy, chief marketing officer, TAB: "Clemenger BBDO demonstrated a strong strategic understanding of the business, and we look forward to partnering with them as we head towards the Footy Finals and Spring Racing Carnival."
Says Paul Nagy, executive creative director, Clemenger BBDO Sydney: "TAB is a truly iconic Australian brand and it's a privilege to be working on it."