T1 Releases 18th Edition of Canadian Sponsorship Landscape Study

T1 announces the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS), the longest-running, most comprehensive barometer of the sponsorship industry in Canada.

Created in partnership with Sponsorship Marketing Council Canada, IMI and SponsorshipX, this study stands as the only one of its kind, offering unparalleled insights and trends based on Canadian-specific and national-level data, making it an essential tool for strategic planning within the industry. 

What sets the CSLS apart is its unwavering focus on what matters most to Canadian businesses and marketers. Built by Canada, for Canada, CSLS has surveyed more than 5,000 Canadian brands, properties and agencies over 18 years, providing a detailed picture of how the sponsorship landscape is evolving.

Brands are not only back in the game - they’re back with purpose, spending more strategically than ever. With over $3 billion invested annually in sponsorship, the CSLS shows that this is a pivotal moment for brands to reimagine how they connect with audiences, driving smarter, more effective partnerships. 

The full report is available for download now in both official languages here.

Download the 18th edition today and discover how sponsorship is not just back, but better.