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SWVL Strolls Through Cairo's Everyday Absurdity in this Stylish Ad

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The film from JWT Cairo highlights the convenience and tranquility of the transport company

SWVL Strolls Through Cairo's Everyday Absurdity in this Stylish Ad

SWVL cuts through the mayhem of a bustling city centre in a new campaign from JWT Cairo.

If you’ve ever walked down Egypt’s crowded streets, you’ll find nothing logical about the traffic or congestion. Understanding how Egypt’s streets operate and the pain points for Egyptian commuters, SWVL utilised technology to deliver a smart transportation solution that is not only human but, logical. 

You can watch the ad, entitled 'Everyday Absurdity', below:

The film, directed by BIGFOOT FILMS' Mohamed El Zayat, looks to inspire busy Egyptians to see the sense in changing their daily habit and the logic behind using the tech based alternative instead.  The message gains cut through with local consumers due to its credible and highly amusing illustration of daily commuting issues in the country.

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Creative Agency: JWT Cairo

Executive Creative Director: Mohamed Fouad

Creative Director: Sherif Mounir

Senior Copy writer: Tamer Tawfik

Copywriter: Youssef Shaalan

Deputy MD: Hassan El Sada

Account Director: Menna Hagrass

Account Manager: Natalie Michel

Account Executive: Laila El Assy

Planning Director: Sally Ezzat

Planner: Mayan Sabry

Head of Production: Diana Gebaly

Producer: Basma Abaza

Post Producer: Hadeer El Sheikh


Production House: BIGFOOT FILMS

BIGFOOT FILMS: Ahmed Azmi, Sherif Ghaith, Ahmed El-Shorafa, Amr Tarek

Director: Mohamed El Zayat

Director Creative producer: Carine Howayek

Assistant Director: Wael Mandour


Post-Production House: Lizard

Post producer: Omnia M.

Editor: Ahmed Elsherbini

Sound: Hosny Ali

Music: Sary Hany

Categories: Automotive, Trucks and Vans

Wunderman Thompson MEA, Thu, 09 Jan 2020 13:06:41 GMT