Sweetshop has appointed Llew Griffiths to the
newly created position of head of production based out of its Sydney
office.
Griffiths has over 17 years of
experience, split between both production company and agency sides. He
began his career in Saatchi & Saatchi TV production department in
Sydney, during which time the agency was awarded Agency of the Year
three years consecutively by Campaign Brief. After seven years he moved
to the UK where he continued to work as a freelance producer. Upon
returning from the UK, he returned to Saatchi's where he soon became
executive producer. In 2014, he moved production side, producing
numerous commercials for some of the county's top directors on local and
international campaigns.
Griffiths has worked with brands including ALDI, Toyota, Cadbury,
Steinlager and Foxtel, and has been credited as agency or production
producer on winning campaigns at every major advertising awards show,
including Cannes Lions, D&AD and LIA.
Says Edward Pontifex,
managing director and executive producer, Sweetshop Australia: "We're
super lucky to land Llew - an incredible asset to any production. He has
an impeccable record of overseeing complex productions with extensive
logistical challenges and sensitivities, as well as working brilliantly
with some of the top creative talent of our day. I'm really excited
about what he'll bring to our Sweetshop Australia's team."
Says
Griffiths: "I've been attracted to how diverse Sweetshop's offering is.
The quality of the work, the team and the culture are all an added
bonus. It's a very unique business and I hope I can make a big impact
for them."