Sweet Sadie Experiences More Biotruth Moments with Bausch + Lomb

Bausch + Lomb’s Biotrue multi-purpose solution has launched a second wave of its digital Biotruth campaign. Biotrue engaged digital agency partner Digital Pulp and creative partner Sweet Sadie to concept the new digital content series, directed by Stephen Pearson, to bring certain 'Biotruths' to life with humour and originality. The videos will appear on pre-roll on Hulu and social channels including YouTube, Facebook, and Instagram.

From baking debacles to DIY furniture assembly (hard enough for some with perfect vision) to an uncomfortable night out with your friends, Biotrue delivers keep you from experiencing a 'Biotruth moment' -- comically awkward moments that can occur when contact lenses tire before you do.

Since the inception of the campaign, over 1,250,000 people have taken the Biotrue Challenge, with over 1.6 million engagement actions. The campaign has far exceeded the Biotrue team’s goals with sales that have continued to increase year over year. The brand has achieved this success by stealing valuable market share from other well-established competitors.