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Suzuki Joins the Family for ITV's Saturday Night Takeaway Idents

ITN Productions, 7 months ago

The Red Brick Road launches series of shorts through ITN Productions' Barry Kimber

Suzuki Joins the Family for ITV's Saturday Night Takeaway Idents

Saturday 20th February 2016 marked the start of the new series of Ant & Dec’s Saturday Night Takeaway.

As part of a two year sponsorship deal, The Red Brick Road has created a series of 15 second, 10 second and 5 second Suzuki idents for the popular 90 minute TV show. The media deal was brokered by the7stars.

In the idents, we see a family settling down to enjoy some Saturday night entertainment - the twist being that the fifth member of the family is their much-loved Suzuki.  When the family laugh themselves silly or pause for a much needed tea break, so too do their cars.  Well, they are one of the family after all.

The Saturday Night Takeaway Idents perfectly capture the approachable and fun loving spirit of the Suzuki brand.  Written to mirror the family-friendly entertainment that Ant & Dec are famous for, the strategy was to create a strong tie to the show’s entertainment-driven content. 

Matt Davis, Executive Creative Director at The Red Brick Road, said "We wanted to showcase the beauty of the cars - whilst demonstrating the fun and the personality of the brand. A great brief and we're delighted with the outcome". 

Tammy Charnley, General Manager, Marketing, at Suzuki, said “This campaign builds on the fame and fun of the Ant & Dec partnership - putting Suzuki and all we stand for right at the heart of the Saturday night experience."

The idents were written by The Red Brick Road’s Executive Creative Directors, Richard Megson and Matt Davis. They were produced by ITN Productions and directed by Barry Kimber. 
Creative Agency

Creative Agency: Red Brick Road

Production Company

Directors: Barry Kimber

Production Company: ITN Productions

Category: Automotive , Cars

Genre: Comedy , Idents