Susan Machtiger Appointed President of Ogilvy Consulting for North America
Ogilvy announced today that Susan Machtiger has been promoted to president of Ogilvy Consulting for North America. Susan brings over two decades of experience building powerful brands with deep expertise in brand strategy, purpose, innovation, growth planning, and integrated marketing communications.
In her new role, Susan will oversee an agile team of analysts, strategists, and consultants who collaborate with leaders across the region to grow value for clients’ brands and businesses. Ogilvy Consulting’s advisory services span business growth and innovation strategy, business transformation, brand and marketing innovation, sustainability, behavioural science, and futuring.
Carla Hendra, global CEO of Ogilvy Consulting, said, “Susan is a trusted partner to the C-Suite of many iconic global brands as they navigate some of their toughest strategic challenges. That’s why when we set out to launch Ogilvy Consulting a decade ago, we could not have been luckier than to have Susan designing and building it with us. Her incredible skill and leadership have made this a journey filled with success stories, particularly in North America and we are thrilled to have her taking on this expanded role. All business aside, Susan is such an admired colleague of so many at Ogilvy. She lives for creativity, is a fantastic teacher and mentor, and truly demonstrates Ogilvy’s beliefs daily of doing the right thing, doing the best work of our lives, and doing it together.”
Susan Machtiger said, “I look forward to working with all my incredibly talented colleagues to accelerate the success we have had over the past several years. And I believe that success is rooted in a simple unifying principle for our team, which is: the key to unlocking sustainable growth is for companies to move from making brand a part of their marketing strategy to truly putting brand at the heart of their business strategy. With Ogilvy’s rich history of building iconic, lasting brands, Ogilvy Consulting is uniquely positioned to help clients design inventive solutions that can grow their business and brands – today and for the future – with creativity and rigor.”
Susan joined Ogilvy Consulting at its founding a decade ago and helped build the business into the global success it is today. Throughout her career, Susan has led major initiatives and transformations to instil large global brands with new relevance in the marketplace. She has also partnered with venture-backed and private equity-funded companies to create new brands, along with the integrated marketing plans needed to grow them. Her experience spans a range of sectors including technology, telecom, CPG, finance, hospitality, and automotive among others. She has deep expertise in B2B across multiple categories, from tech to agriculture to industrial. Susan most recently served as managing director for brand innovation and growth platforms.
Prior to Ogilvy Consulting, Susan held senior strategic leadership and planning roles with JWT, Y&R, and Landor. She has also served on public and private boards, including as a board director of Atlantic Whitehall Funds (a unit of Invesco), Movement Mortgage, and was cited by the New York State Assembly for service to her local community. Susan has a BSE in chemical engineering from Princeton University and an MBA with concentrations in marketing and finance from Columbia University. Born in Austria and fluent in Hungarian, she now makes New York City home base.
