The future belongs to real human storytellers because in a world increasingly saturated with artificial content, authenticity becomes the rarest and most powerful currency. People crave connection, emotion, and meaning—things that only real lived experiences and human voices can truly deliver. Music, in particular, hits deeper than words alone; it bypasses logic and speaks directly to the soul, uniting us through rhythm, memory, and shared emotion. It’s not just entertainment—it’s how we feel seen, heard, and understood in a noisy, fast-moving world.
So we asked someone who constantly uses music to tell stories:
Bianca> Bianca Poletti, I’m a commercial and film director.
Bianca> Oh man… so many. My mum and dad were both musicians when they were younger, and there was ALWAYS music playing in the background when I was growing up. I’ve carried that into adulthood—I have such a deep love for music.
But my first truly memorable moment? It was a Janet Jackson concert. It was my first big concert, and I was a SUPER fan. I remember watching her perform and being in awe of the power of music, people’s reaction to it, and how it can—just like film—comfort you, inspire you, and make you feel a multitude of things. I felt a rush of excitement and was so inspired by how elaborate and beautiful her set was. She was a storyteller, and I wanted to be that.
Bianca> Most recently, my short film ‘Video Barn’. It’s a genre thriller, and there are a lot of suspenseful moments that needed music to help push the emotion of fear forward. I was lucky enough to work with my usual music supervisor Abbey Hendrix and the very talented composer and musician Morgan Kibby (M83). Morgan was able to create such a layered and beautiful score that matched my reference of The Twilight Zone so seamlessly. With the help of Abbey, we were able to organise every emotional beat and music cue, break it down, and then give Morgan some really some tonal inspiration. Morgan and Abbey both being pros, it was super seamless. I think we really only had maybe two-three adjustments with Morgan. I’m really proud and happy with how that one turned out.
Bianca> Yes! I play guitar, keys, and the drums (not well). I’m currently teaching myself how to play the ukulele. I HATED taking piano lessons as a kid—only lasted a week before I quit—and started teaching myself how to play keyboard instead. I think the piano is insanely beautiful, I just found the lessons super stuffy and boring. I love the freedom that comes with teaching yourself new things.
My mum plays guitar and used to sing and write poetry that she’d sing. And my dad—I’ve never met a human with so many guitars (10 and it's always growing) and such a deep love for music. They’ve been separated for a long time, but even separately they were both always playing music themselves, playing music in our house, in the car—just all the time throughout my childhood and adulthood.
Bianca> Walking through a new city. There are so many sounds around us daily that we kind of zone out from—wearing our AirPods, being glued to our phones, etc. But when I travel and explore a new country or city, I love walking around alone, with no music or distractions, and fully taking in the city—how it operates, what it looks and sounds like. I’ll take little notes and remember that feeling later, and use it in a film or spot if it makes sense.
Bianca> LOL. GREAT QUESTION! Dracula film. 100000 percent. There’s SO much texture to play with here, and I’m a HUGE fan of the original Dracula and—sadly—Twilight a long time ago (not so long ago…). The options are limitless… Velvet Fangs… Neon Coffin… Mirrorless… Night Shift Lover… The Count Can’t Count Me Out… Sunset Never Comes… I could go on!