Supply&Demand Takes Us on a Stunning City Escape in New Marriott Spot

Supply&Demand’s David Holm returns to direct his second global campaign for Marriott Hotels & Resorts through agency of record Grey, New York.

After success branding the hotelier last year, Grey re-approached Holm to direct its latest campaign, this time shooting in Istanbul. Supply&Demand flew Holm over early to allow an extra week of scouting before the job awarded. That gamble paid off. 

Holm, a director of photography himself, directed for five days, shooting footage alongside cinematographer Justin Henning, visiting multiple locations to attain the right feel for the brand – the allure of travel, the need for comfort and the security of trusting in Marriott Hotels & Resorts no matter your destination or itinerary.

“It’s great to have an agency like Grey trust us and hire David on a project of this magnitude,” explains Tim Case, Supply&Demand’s Founder / Managing Partner. “We were excited to direct, shoot and also have the opportunity to bring design and animation  to the campaign. Trust with an agency is always critical, in this instance to create a world of beautiful destinations for Marriott  International's flagship brand.”

Editing was handled by Marco Perez at Union, NY, while Design and Animation took place at ODD (Office of Development and Design) with Holm acting as Creative Director – effects neatly tying in Marriott’s branding iconography, as designed by Grey after winning the account from mcgarrybowen. 

Holm continues focusing on new work, currently in the midst of shooting another global campaign for a large multinational brand soon to be announced – all projects allowing him to continually push boundaries as a director: “I need to take chances, to diversify my work,” says Holm. “It’s about growing as a director – finding the story, setting the bar higher each time I go out there and making it happen the best that I can. Grey really trusted in me on this job, and because of that it really shows in the final product.”