Superhero Cheesecake Appoints Anthony Goodwin as ECD
Amsterdam-based digital production studio Superhero Cheesecake has appointed award-winning creative director Anthony Goodwin as ECD.
With countless Cannes Lions, FWAs and Webbys under his belt, Goodwin brings a tremendous wealth of experience and creative leadership to the studio.
In his role as executive creative director, Goodwin will be responsible for the creative execution of Superhero Cheesecake's concept development for prestigious clients and agencies worldwide. His creative leadership and direction will help the studio achieve new levels of excellence through its diverse range of work – spanning from digital campaigns to platforms and websites, 360 video and VR, AR, interactive films, mobile apps and games, installations and other types of experiential work.
As a creative director and designer, Anthony has spent the past 15 years working for some of the top global agencies and brands, delivering best-in-class work while pioneering design trends along the way. His previous work includes collaborations with MediaMonks, Stink Studios, Fantasy, North Kingdom, UNIT9, DDB, Hook, Tool of North America, BASIC, Ueno and more.
Managing partner and head of production, Niels van Esch, said: “We’re thrilled to welcome Anthony to our talented team. Superhero Cheesecake is known for executing on the highest level, but our insatiable appetite for even better output is closer to satisfaction with the addition of Anthony to our team. He is a household name in the very competitive field of trendsetting design and UX.”
Says Anthony Goodwin: “I’ve been following SHCC for sometime now and always loved their approach and what they do in this competitive industry. I’ve been fortunate enough to work on a number of projects with the team and got to know them well which made the decision for me to become part of the team a no brainer. I can’t wait to get stuck in and work more with the team and help to further push the already bright future SHCC has.”