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Superhero Babies Demonstrate the Power of Soft for Fairy

Leo Burnett London, 6 months, 3 weeks ago

Leo Burnett London launches latest spot directed by Jake Mavity at Tantrum

Superhero Babies Demonstrate the Power of Soft for Fairy

Leo Burnett London has unveiled its latest ad for Fairy Non-Bio’s ‘The Power of Soft’ campaign.  The campaign celebrates the incredible emotional power that moments of softness can hold over us all.

The ad, titled ‘Superhero Baby’, shows that even though there are many things babies and young children cannot do, their secret, special power is the incredible hold they have over their parents, and the powerful bond between mother and child.  Fairy Non-Bio understands the power of soft and, being voted no.1 laundry brand for sensitive skin, it is perfectly placed to help mums wrap their little superheroes in softness from head to toe.

Superhero Baby is running as a 30 second film in the UK and Republic of Ireland. The TV ad was written and art directed by Blake Waters and Steve Robertson, and directed by Jake Mavity at Tantrum.
Creative Agency

Creative Director: Jon Fox and Rik Brown

Copywriter: Blake Waters

Art Director: Steve Robertson

Executive Creative Director: Justin Tindall

Planner: Amanda Jones and Kit Atlin

Producer: Katie Spong and Alessia Small

Creative Agency: Leo Burnett London

Account Management: Lisa Roscoe

Media Agency

Media Agency: SMV

Music and Sound

Sound Engineer: Dugal Macdiarmid @ Wave

Composer: Simon Bass


Editor: Nik Hindson

Post Production / VFX

Colourist: Simona Cristea Harrison

Production Company

Director: Jake Mavity

Production Company: Tantrum

Producers: Sarah Gardner

DOP: Ian Murray

Art Director : Ben Smith

Category: Cleaning products , Home

Genre: Dialogue