Supergoober lauds great success this year, with its "Fuck the Poor" campaign winning multiple Lions
The viral was produced last year for the charity The Pilion. With the aim to raise awareness by demonstrating to real people that they do in fact care, it has also caused quite a stir with over 4 million views on YouTube.
Supergoober picked up 4 silvers & 1 bronze for this challenging social experiment. You can view the film below.