'Super Juan' Brings the Fight to Dirt in Heroic New Plenty Ad

Holy spandex, looks like there's a new superhero in town.

MindsEye director Luke Bellis’ new spot for Plenty, through Publicis London, sees Juan Sheet replaced by a new-and-improved, Super Juan. And he’s not afraid to get his hands, or his kitchen roll, dirty.

With his figure-hugging costume and his new, longer-lasting roll, he can fly, flip and zip all of your dirt away.