Sunny Delight Names Terri & Sandy Agency of Record
AJM, 6 months, 3 weeks ago
New York-based agency to develop new strategic and creative platform for iconic SunnyD
Leading independent national beverage company, Harvest Hill, has named NYC-based advertising agency, Terri & Sandy
, its agency of record for the iconic Sunny Delight (SunnyD) brand. Under the partnership partnership, Terri & Sandy will develop a new strategic and creative platform and launch the brand's first communications since 2015. The platform will reposition SunnyD to focus on reaching the GenZ market and their parents. The account was awarded to Terri & Sandy following a formal agency review. Media duties will remain with independent agency, Media Storm, after the brand’s two-year media hiatus.
Terri & Sandy will launch its first work for SunnyD in early 2018, kicking off with an integrated national brand campaign.
“I had the pleasure of working with Terri Meyer and Sandy Greenberg on iconic brands during my time at Kraft,” says John LeBoutillier, President and Chief Executive Officer of Harvest Hill. “Their strong strategic capabilities paired with big, transformative ideas, led us to have great success together. We are excited to team up with them to reinvent SunnyD.”
“SunnyD is an iconic brand that needs a fresh approach for GenZ. We plan to embrace what’s in the brand’s DNA—a big personality and a unique, delicious taste—to ignite new excitement.” explains Terri Meyer, Co-Founder and CEO of Terri & Sandy. “We are thrilled to team up with John LeBoutillier and the SunnyD team to make the brand speak to a new generation.”