Sugar&Partners Turns 20; Launches New Social Media Consultancy Social Sugar
On the eve of its 20th anniversary as one of NZ's leading independent agencies Sugar&Partners is opening the doors to Social Sugar - an independent social media consultancy and think tank with foundation clients Hubbards, NZ Rugby, Red Seal, the South Australian Tourism Commission - and new client Xero.
Says Dave Nash, creative partner, S&P: "Over the past 4-5 years we've seen a real need for clear strategic thinking focused in the social space to help clients cut through the techno-babble and foster meaningful communities. Many practitioners are just producing traditional campaigns and running them on Facebook. We've developed a proven process that allows everyone to 'think social' from the outset through to final execution with clearly articulated success measures."
Social Sugar is a grown-up social partner to help C-Suite marketers, PR and comms executives fully realise their brands' social influence. The new entity will be lead by creative partner Dave Nash, supported by Zoe Virtue (ex global social team at Air New Zealand and NZTE) plus a full stills and video content studio.
Says Jeremy Johnston, managing partner, S&P: "Social Sugar has been in gestation for about 5 years. We have fantastic client partners who have allowed us to implement social thinking based on human truth and clearly articulated commercial objectives as the glue, not some cynical notion of content."