Subscription Brands: How Marketing Can Help You Avoid Becoming Collateral Damage in a Financial Crisis

This thought leadership formed the basis of ACNE's conversation for the second 'ACNE Presents' online session where the team looked at what steps can be taken to survive the subscription downturn as well as five golden rules that brands should be looking at. There are contributions from HelloFresh, the Financial Times, Pasta Evangelists, Craft Gin Club, Mindful Chef, Deloitte Digital and WW / Weightwatchers. You can read and download it here. 

The online session saw ACNE welcome Fiona Spooner, MD of consumer revenue at the Financial Times; Tony Miller, VP of marketing and growth at WW / WeightWatchers; and Sophie Pullum, senior digital transformation strategist at Deloitte Digital, to the panel.