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Creative

Studio Private Delivers VFX, Edit and Grade on SS18 Mademoiselle Longchamp Campaign

Parisian-focused spot was directed by Ujin Lin and features supermodel Freja Beha Erichsen

Studio Private Delivers VFX, Edit and Grade on SS18 Mademoiselle Longchamp Campaign

Longchamp’s inspiration for SS18 is the urban adventuress – a stylish, liberated woman who doesn’t have to travel the world in search of new experiences, who chooses to explore her own city with fresh eyes.

Assisting with on-set supervision for green screen we worked toward a 'cut-out' picture postcard look while retaining important textures of hair and flowing fabrics. The look was furthered with bold, flat and graphic colour in grade giving a sharp contemporary take on epitomising the modern flair of Parisian chic.

Directed by Ujin Lin and featuring the effortlessly edgy supermodel-chic of Freja Beha Erichsen Studio Private created a rich layering of multi-directional figures with shifting juxtaposed settings.


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Client

Brand: Longchamp