Studio Hansa for Newham College
Studio Hansa have created a new campaign for Newham college that ask: ‘What makes you Tick?’ and invites you to #MeetYourFuture.
Newham college contacted the agency after being inspired by Studio Hansa’s previous film: Magical Bones; The Sleight of Dance.
Nick Scott, Creative partner at Studio Hansa, says: “Newham asked if we could apply the same principles from our Magical Bones work to their brand and capture the essence of what the college has to offer in key areas. We developed a brand story where the journey of a cog symbolises the path of learning as an intrinsic component of excellence. This was accompanied by the overarching brand statement:
The film was directed by Studio Hansa’s Gary Roberts, who said: "We took inspiration from the courses themselves and turned it into a mini epic, creating passionate vignettes of different subject areas and merged them together to create a fast action-packed narrative, culminating in an epic finale."
Newham College commented upon the final work: “In one word “Showstopper”, they really think it is fantastic. Pat on the back all round, thanks for seeing our vision and delivering above and beyond."
Client: Newham College
Concept: Studio Hansa
Creative Director: Nick Scott
Exec. Producer: Omar Honigh
Director : Gary David Roberts
Producer / AD : Harriet Macdonald
Director of Photography : David Crute
Editor : Rob Ward
Composer: Si Begg