Studio Hansa Brings a Wave of Kitchenware to Fine Living

Studio Hansa were asked by Gregory Millar, Creative Director of BDA Creative London to assist with their rebrand of the Fine Living Network. The agencies task was to help devise a way to create the idents and bumpers. 

The idea was a variation on the ‘logo made from objects’ theme – where miniature objects relevant to various scenes formed the existing Fine Living logo.

Due to budgetary factors and logistics, shooting six wildly varying scenes was not an option (the scenes needed to embody smartly designed spaces that could be international and aspirational). Sudio Hansa decided that the best option was to go totally CGI for flexibility, control and efficiency.