Strongbow Reveals 'Stage of Greatness' Event Space in Partnership with Brighton & Hove Pride 2023

Strongbow has announced its partnership with Brighton & Hove Pride 2023, the UK's most popular international Pride Festival, becoming the official cider sponsor of FABULOSO, Pride in the Park.

After eight years in residence at Isle Of Wight festival, the brand’s legendary ‘Strongbow Yard’ will be heading to the UK’s biggest pride with a dazzling pride makeover, known as the Stage of Greatness. 

Hosted by cultural icons Hunsnet, with creator Gareth Howell MCing across both days of the weekend, the Strongbow Stage of Greatness will treat cider fans to a jam-packed schedule of events including live music, drag performances, curated DJ sets, audience participation, competitions and giveaways.

Want to make sure you stand out in the crowd? Well look no further than the Strongbow Flag Station. Five bespoke flag designs will be available for revellers, including ‘Slay All Day’, ‘Where My Huns At?’ and ‘People of Pride, Take A Bow.’ That’s not all - every flag can be personalised with glitter, stickers and more - you do you hun!

Designed with inclusivity at heart, Strongbow’s Stage of Greatness has been curated by Mesh Experience and in partnership with award-winning inclusive marketing agency Purple Goat. Leading provider of festival BSL interpreters and performers, Performance Interpreting, has also been involved in the area’s creation, placing accessibility centre stage to create a positive and enjoyable festival experience for all.

Sharing a passion for Brighton Pride’s mission to champion equality in all its forms, the new sponsorship also highlights Strongbow’s broader ambition to become a leader of inclusivity for the LGBTQIA+ community.

HEINEKEN UK cider marketing director, Rachel Holms, says, “We are immensely proud to be named the official cider sponsor of Brighton & Hove Pride this year. Strongbow is committed to championing everyday greatness - and there’s no greater place to do this than Pride. 

“The Stage of Greatness will be dedicated to celebrating inclusivity and celebrating LGBTQIA+ people and allies. It will be a fun, colourful and importantly an accessible space for people to immerse themselves in throughout the weekend.”

Tickets for this year’s festival are available at https://www.pride-tickets.org/fabuloso-2023/