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Striking New Spot From McCann Promotes Verizon LTE Advanced

McCann Worldgroup, 3 weeks, 6 days ago

The new tech will bring 50 percent faster peak wireless data speeds to more than 288 million people in 461 cities

Striking New Spot From McCann Promotes Verizon LTE Advanced

This eye-catching new TV spot from McCann launches today, aiming to promote Verizon's new LTE Advanced technology.

The new tech will bring 50 percent faster peak wireless data speeds to more than 288 million people in 461 cities from coast to coast. Verizon LTE Advanced hits all the major cities, and covers loads of less-served places including highways, interstates, country roads and rural America. So customers don’t need to stay in one place to get great high speed connections, they can use their mobile devices to actually be mobile and head to the places they work, vacation and want to go.

“Our customers just received a major network enhancement for no additional cost,” said Tami Erwin, head of operations for Verizon’s wireless unit. “Verizon LTE Advanced works like a turbocharger on an engine. Speed boosts kick in when you need it most, with big data use.  That’s when you get the big peak boost of Verizon LTE Advanced.”

Creative Agency

Creative Director: Leopold Billard, Jordan Kramer

Art Director: Mikey Harmon

Account Director: Michael Page

Executive Producer: Dana May

Creative Agency: McCann New York

Executive Creative Directors: Chris Mitton, Caprice Yu

Account Executive: Dani Gredoña

Senior Art Director: Kristal Kinder

Head of Planning: Yusuf Chuku

Senior Producer: Sara Ward

Account Supervisor: Vincent Scicchitano

Group Strategy Director: Eldad Heilweil

Chief Production Officer: Nathy Aviram

Post Production / VFX

VFX Supervisor: Gavin Guerra

Senior Producer: Malu Rodriguez, Abby Okin

Producer: Lisa Villamil

Production Company

Partner: Sam Penfield

Line Producer: Jason Taragan

Executive Producer: Lisanne McDonald

Directors: Tomi Dieguez, Bob Partington

Production Company: 1st Ave Machine

Genre: PR