Strawberryfrog India Wins Miller High Life
Photo: Raj Kamble, Managing Partner, Strawberryfrog India
'It’s Miller time' for the folks at Strawberryfrog India, who’ve bagged the business of Miller High Life, a SAB Miller brand. The Bangalore based beer company invited various big ticket agencies to pitch for their nationwide business for the premium American lager brand Miller.
Strawberryfrog India will be creative partners for all brand initiatives by the premium beer marketed by India’s second largest beer company. The team has already initiated work on a 360 degree multimedia brand campaign, the first leg for which is expected to launch in October.
Raj Kamble, Managing Partner, Strawberryfrog India is extremely excited about the win. “I have worked on Stella Artois, Guinness and Beck’s in the UK and US,” he says, “Beer has always been my favorite category, so I’m looking forward to this. I think it’s an interesting opportunity to create a cultural movement for this young, hip brand. We hope we will get a chance to use new media and explore cool ideas beyond traditional advertising.”
Miller High Life is an easy drinking premium American lager that is refreshing at 4.7% ABV and is produced with the highest standards of quality. It is known for its golden color, high carbonation, elegantly shaped clear glass bottle and the consistently crisp smooth taste. The brand which was launched in India in 2011 and is currently available in all the major cities in pack sizes of 330ml and 650ml bottles embodies the American spirit of ‘Work Hard, Party Hard’. This spirit is captured by the iconic expression “It’s Miller Time”.
"StrawberryFrog is honored to building one of Miller Coors most important brands in a market with massive potential. It is also a market with incredible talent and creative excellence. Raj and the StrawberryFrogs are poised to release a campaign that will break the boring pattern of beer advertising with something that will make waves," said Scott Goodson, Founder and Chairman of StrawberryFrog.
