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Store Mannequins Model New Collections in Empty Peruvian Theatre Seats

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To help support theatres, retailer Oechsle and Fahrenheit DDB bought unsold tickets and filled the seats with mannequins

Store Mannequins Model New Collections in Empty Peruvian Theatre Seats

Fahrenheit DDB launches Peruvian retailer Oechsle’s latest campaign supporting cinemas.

Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way. 

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Categories: Retail Stores, Retail and Restaurants

Fahrenheit DDB, Fri, 10 Jun 2022 08:09:40 GMT