Stina Wine Leaves Its Label Blank to Inspire Creativity

The Croatian Island of Brac and its widely known snow white stone have been a source of inspiration to many artists since ancient times.

The Island of Brac also produces Stina wines, meant to inspire anyone who tastes them.* In the same vein, the Stina wine labels are blank white canvases inspiring everyone to get their creative juices flowing.

Although its beauty has been a source of inspiration, the stone from the Island of Brac is also a symbol of hardships associated with winemaking. This hard-to-reach, stone enclosed vineyard, grown on the extreme slope, is a home of single vineyard wine Stina Plavac Mali Stipancic.

The four-layered label evokes the extreme slope of this vineyard. So everyone who uses it as their canvas should rise to a single challenge: they should be creative and work around the slopes on it, replicating the work of winemakers in the Stina Plavac Mali Stipancic vineyard.

The label was designed by Bruketa&Zinic&Grey Agency. The video and photos show how Stina Plavac Mali Stipancic has inspired the illustrator Klasja Habjan.

* Stina means stone or rock in Dalmatian dialect.