Steven Wales Joins APR as Chief Growth Officer

Advertising Production Resources (APR), a global content production optimization consultancy, welcomes Steven Wales as our new chief growth officer. After spending 25+ years impacting business strategies for companies like Decideware, Mars Chocolate LLC, and others, Steven's business background and industry knowledge will add so much value to APR.

“We are honoured to have Steven join us on our journey and bring his deep subject matter expertise to the APR Executive team,” says APR’s founder & global CEO, Jillian Gibbs. “Steven is a natural fit and APR is a natural extension of the work he’s done to date in marketing procurement and at Decideware.”

As chief growth officer, Steven will oversee APR’s business development, marketing efforts, sponsorships, and industry associations like the World Federation of Advertisers (WFA), Association of Canadian Advertisers (ACA), and the Association of National Advertisers (ANA).

Steven served as Decideware’s chief revenue officer for over 11 years – where he began as the third US employee, catapulting the brand as the global industry leader for enterprise agency management software with over $4+ Billion in managed agency fees. This next chapter in Steven’s life will allow him to apply his extensive experience to support the growth of APR’s services and network of more than 400+ client brands around the globe.