Start Up Consultancy Production Works Expands Offering

Production Works, founded by former Tag leads Helen Weisinger and Tamara Lover, provide consulting support to clients wrestling with how to take advantage of the rapidly changing production technology landscape.

“We founded our business to provide objective practical advice for brands and agencies looking to right size their model for growth as the marketing world reshapes and re-imagines for a world dominated by content, AI and tech. Technological advancements, shifts in consumer behaviour, and emerging platforms continuously redefine the rules of engagement with many clients facing the daunting task of not only staying current but also anticipating future trends. Our mission is to help our clients swiftly implement models that have the flexibility and scalability in mind to pivot swiftly and capitalise on emerging opportunities.” says Helen Weisinger.

As part of this growing success and the expanding need to align with media, they are delighted to bring in the expertise and experience of Morgan Cox.   

Morgan, who has a broad background in production, media and tech (previously led MSQ’s Global Studios, CEO of Publicis’ Prodigious and was a former director of Carat) joins to launch a focused set of services that will support the alignment of production and media workflows and technologies. Morgan said “clients and their media partners have the data and technologies to be able to identify and activate audiences with greater accuracy and speed than ever before, creative production needs to catch up and connect to allow the full performance potential to be realised. Everything exists to make this possible but only a fraction of campaigns take full advantage due to a lack of well-crafted segmented content being available at the speed the campaigns need to move at, meaning the media investment is only working at a fraction of its potential. As a team we will help clients put in place the right tools and ways of working to make sure speed is no longer a barrier to performance”

The Production Works founders have worked with Morgan on various projects, Helen Weisinger said “we are thrilled to have Morgan on board, we share the same passionately held belief that we are in a remarkable period of opportunity for production where productivity and effectiveness will flourish. His experience will be invaluable to our clients and will add a wider perspective that is so important in helping clients make the right decisions in such a rapidly evolving period. We believe our growth to date validates that our refreshingly objective consulting approach is exactly what clients need in this period of dynamic change”.