Starbucks Crema Is the Simple Solution to Afternoon Slumps

From production company Good Times comes a new campaign for Starbucks’ Crema Collection Premium Instant Coffee. Directed by Shelley Lewis, the ads highlight the answer to any afternoon slump.

The campaign illustrates how Starbucks Crema is a beautifully simple and delicious solution to a universal problem. Beyond the usual, functional mid-day lift, Crema is a little touch of velvety joy to bring anyone back to themselves, and back to the task at hand. The campaign and the product are both deliciously simple and satisfying, and Lewis delivers the narrative with a contemporary spin and an authentic spirit.

“This script was a rare opportunity to bring character and style together, with a universal moment of humanity,” said Shelley. “I loved building this strong, simple story in a playful and contemporary way. It’s also special because it’s my first official campaign with my new production company, Good Times.”

Shelley Lewis takes a striking visual approach to directing, often incorporating humour. Her intuitive approach to understanding brand ethos and audience sentiment has earned her partnerships with top-tier brands across multiple industries. Driven to tell stories about characters that defy norms and showcase diverse voices, her work has earned recognition from Cannes Lions, One Show, Clios, shots, and the Webby Awards, among others.

Production company Good Times brings a stylish yet comprehensive approach to innovative content creation, non-traditional/experiential exploration, and fully integrated campaign executions. With a diverse creative community of talented directors, digital creators, writers, tech innovators, and marketers, Good Times produces work that transcends boundaries, from documentaries and independent features to fashion shows, live events, and traditional commercial production. More than a name, Good Times is a mantra, and that spirit of resourceful positivity helps continue the company’s impeccable reputation for successfully and efficiently executing projects of all sizes.