Standard Time Named Agency of Record for Olloclip

Award–winning creative agency Standard Time, announced today that it has been named creative agency of record for olloclip, a leading force in the mobile photography revolution. olloclip makes detachable camera lenses designed to add versatile and creative options to photos taken on mobile devices. As olloclip’s brand partner, and first AOR, the agency will focus on conceptualizing, creating and delivering creative multiplatform advertising campaigns.

“olloclip is revolutionizing mobile photography,” said Michael Sharp, founder and creative director of Standard Time. “They are the pioneers in an image-driven society and we’re thrilled to be their creative and strategic partner. We’re confident we can develop engaging stories that make meaningful connections between olloclip and their consumers.”

“The Standard Time team really won us over, not just with their detailed understanding of the brand, but also by showcasing the potential and opportunity in a brand new category olloclip created,” said Tim DeBrincat, Director of Marketing at olloclip. “Everything Standard Time presented was strategically thought through from start to finish. Standard Time struck the right nerve with how we could market our brand - they came in with confidence and backed up their recommendations with facts, detailed analysis and solid examples.”