Standard Practice Campaign Helps Clayton Promote Highest-Performing and Most Energy-Efficient Home

Independent creative agency Standard Practice has unveiled its new campaign, 'A Simple Ask' for Clayton, a leading single-family, values-driven home builder. The campaign supports the launch of eBuilt, Clayton’s modern manufactured homes built to the US Department of Energy’s Zero Energy Ready Home specifications that can help homeowners save up to 50% on annual energy costs.

'A Simple Ask' underscores the uncomplicated and priceless moments that often unfold inside our homes, demonstrating that these instants are not too much to ask for. Developed in partnership with director Spencer Creigh and Dustin Lane, director of photography, the campaign features broadcast video, out-of-home, digital and social ads, and streaming radio elements.

“Homeownership has become so out of reach that few people can afford to buy a home these days,” said Myles Rigg, partner and creative director at Standard Practice. “This issue affects everyone - from teachers and blue-collar workers to lawyers and tech professionals. With this campaign, we wanted to show that having a place to call home is a fundamental need, and eBuilt offers a viable solution to tackle this need directly.”

"Our purpose at Clayton is Opening doors to a better life through attainable homeownership, and home price is just one part of ownership costs,” added Stacey Walters, director of brand strategy and communications for Clayton Home Building Group. “Energy bills continue to rise and for some families, creates a significant financial burden. eBuilt homes can tackle this issue by significantly reducing annual energy bills up to 50%, lowering overall costs and providing true attainability for those dreaming of homeownership.”