StackAdapt, a leading multi-channel advertising platform, is pleased to announce the appointment of Alessandra Alessio as director of marketing for the APAC region.
Alessandra brings just under two-decades of experience in the digital advertising industry to this pivotal role, where she will spearhead StackAdapt’s growth initiatives across Asia-Pacific.
Based in Singapore, Alessandra joins StackAdapt following a distinguished 16-year career at Google, covering B2B marketing and sales roles, with a focus on adtech, measurement, and data privacy solutions. Alessandra has worked in APAC for twelve years, of which eight years was spent in the Australian market. In her most recent role, she served in the APAC Scaled Ads marketing team.
In her new position, Alessandra will focus on elevating StackAdapt’s brand and presence across the APAC region. She will lead marketing strategies to showcase the company’s full suite of capabilities and support brands navigating an increasingly complex digital landscape.
“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritizes delivering exceptional service to agency and brand clients,” said Alessandra. “With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region.”
The appointment of Alessandra follows the creation of a senior executive team across the APAC region this year, including recent appointments in Hong Kong and Japan.
“I'm delighted that Alessandra chose to join StackAdapt,” said StackAdapt Asia-Pacific VP Liam McCarten. “Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business. We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we're building a standout team in the industry. Alessandra fuels that belief.”