Stack Your Bacon High with Greenfield Natural Meat Co's Healthiest Sandwich for the World
As people look for ways to be more eco-friendly this Earth Day, Greenfield Natural Meat Co. is showing up with a potentially surprising, but delicious option.
This Earth Day, the brand is introducing 'The Healthiest Sandwich for the World' – a BLT that's made by a brand that is 100% carbon neutral and the sandwich is 99% bacon! They’re encouraging people to stack their bacon high in celebration of making food choices that help keep Mother Earth in tip-top shape. Because it doesn’t matter how much of their bacon you pile on this sandwich, it’s good for the planet.
As an extension to Greenfield’s Low Carb(on) Diet platform that launched last summer with creative agency No Fixed Address, 'The Healthiest Sandwich for the World' is a delicious reminder that when it comes to protecting our environment, meat lovers do not have to make sacrifices.
D’Arcy Finley, vice president of brands at Maple Leaf Foods & Greenfield Natural Meat Co., says, “At Greenfield Natural Meat Co., we’re always looking for new ways to remind people of the importance of choosing meat products that are made with our planet in mind. Because making meat right is our north star, Earth Day is just another moment to remind people that their food choices affect more than just themselves - they affect our planet too.”
The cheeky recipe which encourages you to grow your own tomatoes and lettuce and bake your own bread, will be shared on social media with a call for others to get in on the fun by sharing how they make a sandwich that is healthy for the world.
Rena Menkes Hula, VP, group creative director at No Fixed Address said, “We love the notion that what is good for the planet may look different than what people think. Playfully stacking up our bacon to overshadow the expected ‘good for mother nature’ ingredients is a quick visual reminder this Earth Day that meat - particularly Greenfield Natural Meat Co. bacon - can be part of the solution. It’s delicious for us and healthy for the planet, so you can feel good about piling it on freely.”
With the introduction of 'The Healthiest Sandwich for the World,' Greenfield Natural Meat Co. is reminding people everywhere that the food we eat is a huge part of how we take care of Mother Nature.
