Sra.Rushmore Wants You to Do the Impossible in eLaLiga Santander eSports Campaign

eLaLiga Santader returns to the charge with a spectacular spot, created by creative agency Sra. Rushmore, in order to announce the major developments of the 21/22 season championship, organised by EA SPORTS in cooperation with LaLiga.

Under the title ‘100%’, the spot invites us to overcome our limits, to give the unimaginable and achieve what no one else can achieve if we want to triumph in the most demanding esports competition in the world. 

The piece is directed once again by Keane Pearce and produced by Blur Films and the post-production studio Sauvage. Reality, animation, and EA Sports FIFA 22 images join together to create a crazy film that features the appearance of some of the most important gamers, streamers and footballers in Spain, like Marcos Llorente and DjMariio.

With this campaign, eLaLiga Santander continues to opt for big productions to convey its esports events, a clear sign of growth in this sector, which obtains more followers every day, especially among young people.   

eLaLiga Santander is the only EA SPORTS FIFA 22 global series official League Qualifier in Spain, which unites the collaborative efforts of La Liga and Electronic Arts (EA), its developer. The championship began with the 2017-2018 season with 10 clubs, and come January, the new season will start, playing itself out over the course of three months and culminating with the Grand Finale in May.