Sprint's 'The Last Emoji' Wins Big at the AAF Miami Awards 2017

Last year, Sprint unveiled a new emoji as a statement against texting while driving. The mangled emoji was built from destroyed car parts, and picked up plenty of media attention.

The campaign, conceived by Alma DDB and produced by Landia, recently picked up two Grand Prix, including a Best of Festival recognition, at the American Advertising Awards Miami (ADDYs).