Sports Brand Hi-Tec Selects Khanna \ Reidinga for Global Creative Duties

The Anglo\Dutch sports and outdoor brand Hi-Tec has appointed Khanna \ Reidinga to take care of its advertising and branding. The account was awarded to the Amsterdam based creative agency without a pitch.

K\R has been tasked to create and grow brand awareness, as well as introduce new products in the rapidly growing outdoor/walking category. Creative Director Desmond Lissone:  "Hi-Tec always has and will continue to lead the way in making the outdoors accessible and attractive for everyone. We feel honoured to work for this great heritage brand and can't wait to spread their story throughout the world."

Hi-Tec Global Marketing Director Patrick Boom: “K\R have shown that they really understand our values and ambitions. Together we will take the next steps into becoming a globally recognized and even more successful brand."