Last year, Sport Beach was called the 'hot ticket' of Cannes Lions festival as the most renowned pro athletes, brands, and cultural icons - from Maria Sharapova to Spike Lee - came together to discuss the power of sport and its massive impact on business and culture around the world. Today Stagwell unveils the third round of 10 new talent who've signed on to join us on the French Riviera, including but not limited to:
Stagwell is also announcing 10 new brand partners to help shape the experience, including Meta, which will be showcasing its Meta Quest headset and Ray-Ban Meta glasses; premium drinks leader and returning partner Diageo, whose 'Don Julio Paloma' will shine as the official cocktail of Sport Beach; new partner La Fete wine brand co-owned by NBA star Chris Paul, and more.
Stagwell is excited to hit the court, sand and stage with these elite partners to continue building meaningful athlete-brand connections, and more authentic relationships with fans.