Spikes Asia 2015 Winners Revealed
A bindi that transfers much needed medicine to women in rural India and an app that helps autistic children identify facial expressions were the big creative winners at Spikes Asia 2015. Life Saving Dot took the Grand Prix in both the innovation and outdoor categories (you can read more about the making of the campaign here) while Look At Me won the Mobile Grand Prix and the PR Grand Prix (which you can read about here).
The awards at Suntec centre in Singapore were the climax of an exciting week at the Spikes Asia Festival of Creativity. Ad industry professionals from the Asia Pacific region – and beyond – met to discuss the pressing issues of the day, including talent, gender equality in the industry and innovation. There were speakers from Facebook, Twitter, DDB, Sapientnitro and more – plus a special visit from Mad Men star Christina Hendricks (a.k.a. Joan Holloway).
BBDO was named network of the year while Colenso BBDO in Auckland won the accolade for agency of the year. CJ Worx in Bangkok was named independent agency of the year, Starcom Australia took home media agency of the year and the Spikes Palm for best production company went to morimori in Tokyo.
The evening’s Grand Prix were as follows:
Branded Content & Entertainment
House of Little Moments for Uni-President from agency ADK Taiwan and production company Innovation Films Taipei City.
Creative Effectiveness
Kan Khajura Station; From Dark to Connectivity for Unilever India from Lowe Lintas and Partners in Mumbai and production company Hungama Digital Services.
Design
The Unforgotten Soldiers for the Sky History Channel from DDB Group New Zealand and production from The Glue Society, Revolver, Will O’Rourke Sydney.
Digital
Reduce Speed Dial for VW from Colenso BBDO Auckland and Finch.
Direct
It’s Your Call for 3AW Sports Radio from Whybin\TBWA Group Melbourne.
Film Craft
I am Mumbai for Mumbai Mirror from Ramesh Deo Productions and Taproot Dentsu in Mumbai.
Film
‘Mother’ for Changyou Online Game Developer from Saatch & Saatchi offices in Hong Kong and Madrid, with production from Buenos Aires.
Innovation
Life Saving Dot for Talwar Bindi from Grey Group Singapore.
Integrated
#MYFAMILYCAN for SPC Ardmona from Leo Burnett Melbourne.
Media
Tigerair - Infrequent Flyers from McCann on Vimeo.
Infrequent Flyers Club for TigerAir from McCann Melbourne.
Mobile
Look at Me for Samsung Electronics, from agency Cheil World Wide and with production from Designfever and Breakfast Film (all based in Seoul).
Outdoor
Life Saving Dot for Talwar Bindi from Grey Group Singapore.
PR
Look at Me for Samsung Electronics, from agency Cheil World Wide and with production from Designfever and Breakfast Film (all based in Seoul).
Print & Poster Craft
3M Singapore’s campaign for Scotchguard Carpet & Rug Protector from Lowe Singapore, including its Minnestrone Soup, Olive Oil & Balsamic Vinegar and Sangria executions.
‘Rural’ and ‘Urban’ for Unilever Indonesia from Pureit Lowe Indonesia.
Promo & Activation
BMW’s Reverse April Fools’ Stunt from DDB Group New Zealand.
The full list of company awards:
Network of the Year
1. BBDO
2. Leo Burnett
3. DDB
Agency of the Year
1. Colenso BBDO, Auckland
2. Dentsu, Tokyo
3. DDB Group New Zealand, Auckland
Independent Agency of the Year
1. CJ Worx, Bangkok
2. Mori, Toyko
3. Fred & Farid, Shanghai
Media Agency of the Year
1. Starcom Australia, Sydney
2. ZenithOptimedia, Auckland
3. OMD China, Shanghai
Spikes Palm
1. morimori, Tokyo
2. AOI Pro., Tokyo
3. Primo, Buenos Aires
