Spike DDB Urges America to Wake Up in New Bernie Sanders Campaign
Spike DDB has created a new campaign for Bernie Sanders, launched just in time for the New York Primary.
Directed by Spike Lee at Brooklyn College, the agency brought together an all-star group of surrogates to talk about the issues, which mattered, to them including Mr. Harry Belafonte, Susan Sarandon, Dr. Cornel West, Tessa Thompson, Rosario Dawson, Gabby Hoffman and many more.
In the new campaign, Spike DDB highlighted the Senator’s messages around the rights of immigrants, his stance against police brutality, the removal of big money out of politics, increasing the minimum wage, providing education and health care for all. The goal of the campaign is to make viewers feel like they are part of the movement - active members - not just passive observers.
An underdog with a progressive platform, Senator Bernie Sanders needed to authentically get his message to voters. A man born and raised in the Republic of Brooklyn, who had spent his political career in Vermont, needed to get minorities to understand what is political revolution was all about. While the senator had been bringing out crowds in the thousands, he needed to grow the share of minority voters and members of the New Americana.
In addition to the TV spots, Spike DDB developed the platform of WAKE UP! A way to deliver an energizing messaging that would help educate, inspire and mobilize members of the New Americana to vote. Specifically African American and Latino voters. The platform launched with a terrestrial radio spot in South Carolina featuring the voice of Spike Lee (cementing Mr. Lee’s endorsement), which went viral online reaching over 162,967 mentions across just Facebook and Twitter, and over 100,500 Soundcloud Streams. Additionally, reaching 311 million impressions on Twitter.
Executive Creative Director: Dabo Che
Creative Agency: Spike DDB
Director: Spike Lee
Production Company: 40 Acres and a Mule Filmworks
Category: Corporate and social , Government