Specsavers Creative Bolsters Team with Senior Hires and Promotions

Specsavers Creative continues to bolster its inhouse team with senior hires and promotions as it scales to meet the global needs of the business.

Creative director, Richard James is promoted to the new role of global creative director. Richard has been with the business for 20 years; his inherent understanding of the Specsavers brand has influenced much of the creative work that has made the brand famous.

To support Richard in his global role, Specsavers has conceived two new creative leadership positions. Kate Allsop has joined from The&Partnership where she was Creative Director, and will be one of the group creative leads. Kate brings with her over 20 years of experience working with brands including Pets at Home, Nat West and British Gas.

Simon Bougourd, currently a senior creative at Specsavers, will be stepping up into the other group creative lead role. Simon has spent the last 25 years working at Specsavers in multiple creative roles.

Dave Robinson ex adam&eveDDB and VCCP joins in the newly created role of group design lead working into Sid Tomkins. Dave has 30 years of experience working with some of the world’s most iconic brands including Cadburys, American Express, O2 and Dove, and has built a reputation for helping brands craft a distinct tone of voice through humour and heritage.

Kate Allsop, group creative lead, Specsavers, comments, “Specsavers is an incredible brand with a core purpose of changing lives through better sight and hearing. I’m excited to join the team to continue to develop distinct creative campaigns that resonate with consumers globally to keep delivering on this promise.”

Dave Robinson, group design lead, Specsavers, comments, “I’ve been fortunate to work with some famous global brands, but Specsavers is special. That balance of humour, heritage and humility is rare, and it’s in every piece of communication. It’s my job to ensure that we care for this special brand just as Specsavers cares for their customers, so that it continues to succeed and assist many more people globally with their sight and hearing.”

Nicola Wardell, managing director of Specsavers Creative, comments, “I’m delighted to congratulate our newly promoted internal hires as well as welcoming Kate and Dave to the team. At Specsavers it’s no secret that the key to our creative success is the alchemy between our existing talent, who inherently understand the Specsavers brand and new talent who bring a fresh perspective. To have team members develop over multiple decades is incredible and to balance this with such strong external talent is where the magic lies. I’m very excited to see what’s next for Specsavers Creative with this super-charged team.”