SpecialGuest and rag&bone Invite an AI to Dinner in New Campaign

To launch the rag&bone’s Fall 2019 collection, the brand hosted a real dinner party, dubbed ‘A Last Supper’, which features a surprising guest - a custom artificial intelligence created by artist and creative technologist Ross Goodwin. Over the course of the evening, the AI effectively learned about what a dinner party actually is, culminating with a demonstration of the 'knowledge' it gathered. The event was accompanied by music (curated by Nigel Godrich) and an eclectic cast of performers (directed by Christine Jones and choreographed by Damien Jalet) while the guests enjoyed a menu by Ignacio Mattos.

Throughout the evening, select guests were also captured with cameras to generate data, creating a representation of how the AI sees the world. This content was incorporated into live futuristic video-scapes created by audio-visual composer Tarik Barri in real time. 

The result of the evening was video documentation highlighting the rag & bone collection in a completely novel way, set to a remixed track by Thom Yorke.

The project amplifies the brand’s commitment to innovation and creativity, following last year’s mesmerising short film, Why Can’t We Get Along, created by the same Aaron Duffy and SpecialGuest, starring Kate Mara and Ansel Elgort.