Space Delivers 'Be In Berlin' for Lufthansa

Leading European airline Lufthansa is offering its UK customers the chance to win exclusive Berlin loft accommodation and flights to Berlin, with a targeted promotional campaign through Space.
 

Space has devised ‘Be in Berlin’, a campaign based on the popularity of the city as a return-visit destination and focusing on audiences most likely to be interested in short city breaks, cultural experience and clubbing trips in Berlin.

 
The activity, which launches on the 28th June runs for five weeks, highlighting Lufthansa’s great ticket offers and direct connections to Berlin from London Heathrow and Birmingham airports.

 
Space has designed and built a promotional microsite (www.lufthansa.com/beinberlin). The site also features ‘Berlin – something for you’, providing information about the city with links, blogs, tips on the best places to eat, and nights out, all compiled by Berlin residents and experts.
 

A top tier ‘Lufthansa Loft Ticket Promotion’, targets UK customers who have purchased tickets to Berlin. Lufthansa customers submit their booking reference to enter weekly prize draws to win one of five, five-night stays at a stylish loft apartment in the city’s Mitte district as well as return flights.
 

In addition, visitors to the site can join the Lufthansa mailing list for the chance to win one of over 1,000 pairs of Sennheiser headphones.
 

Promotional activity will be supported by a targeted communications push with advertising on Facebook and a digital, social and regional press campaign also created by Space. Advertising has also been placed with metro.co.uk and on the Metro mobile App targeting city breaks, travel and clubbing sections. All activity will direct users to the ‘Be in Berlin’ microsite.
 

The campaign will also be supported with coverage across the Lufthansa and Birmingham Airport websites. Lufthansa is also planning an e-mail push targeting its current database.
 

Theodora Varsamis, Lufthansa marketing and communications manager, said: “Space has been working with Lufthansa for over a year, getting to understand our brand and the nature of the ongoing relationships that we can be building with our customers. This campaign is an excellent example of data delivering great insight and the starting point for a strong creative idea to deliver incremental business for us.”

 
Alan Solomon, group account director at Space, said: “Local insight has helped us to deliver a tactical and integrated campaign aimed at raising awareness of Lufthansa’s great Berlin flight offers, driving ticket sales and traffic as well as highlighting the unique variety of activities and experiences on offer in Berlin."