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Creative
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Sounds of a Construction Site Come Alive in Waterfront City Campaign

Tracks & Fields, 8 months, 2 weeks ago

Tracks & Fields' latest sync license features bespoke composition

Sounds of a Construction Site Come Alive in Waterfront City Campaign

Music makes the city come alive in this new Waterfront City Lebanon advertising campaign, featuring a special bespoke composition pre-cleared by Tracks & Fields.

The campaign, which is airing in the Arab states, including Lebanon and the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabic and the United Arab Emirates), showcases a brand new city construction on the Dbayeh seafront in Lebanon, which is to feature luxurious houses, office spaces, restaurants and a shopping centre.
 
To make the construction feel especially real, Tracks & Fields licensed a bespoke composition that mimics the rhythm of a construction site, so that the music truly becomes a part of the creative. While builders drill, weld, and hammer, the licensed music builds too, providing the beat for the workers to construct the new seaside city to.
 


Genre: Music & Sound Design