Music makes the city come alive in this new Waterfront City Lebanon advertising campaign, featuring a special bespoke composition pre-cleared by Tracks & Fields.
The campaign, which is airing in the Arab states, including Lebanon and
the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabic and the United Arab
Emirates), showcases a brand new city construction on the Dbayeh
seafront in Lebanon, which is to feature luxurious houses, office
spaces, restaurants and a shopping centre.
To make the construction feel especially real, Tracks & Fields licensed a bespoke composition
that mimics the rhythm of a construction site, so that the music truly
becomes a part of the creative. While builders drill, weld, and hammer,
the licensed music builds too, providing the beat for the workers to
construct the new seaside city to.