Sonny Signs Dawn Shadforth

Director Dawn Shadforth has signed with Sonny London, joining the likes of Jeff Labbe, Guy Manwaring and Fredrik Bond.

 

Dawn Shadforth graduated from a Fine Art degree at Sheffield University in 1991. She earned a first in sculpture, and has since become one of most successful music video and commercial directors of her generation.  

 

In 1999 she was one of selected into “Saatchi and Saatchi New Directors Showcase” at the Cannes Advertising Festival.  Ranked by the Observer Magazine as one of ten directors to watch in 2001 Dawn was also notably selected as one of the creative futures for 2000 by Creative Review Magazine.

 

Since then she has built a huge back catalogue of instantly identifiable classics and popular mainstream hits like Kylie Minogue’s career defining “Spinning Around”, Renalt Megane’s omnipresent “Shaking That Ass” and Mark’s & Spencer’s Shirley Bassey “Christmas” commercial, H&M, Lacoste, Renault, Toyota, Halifax, Rimmel, Teletext, Motorola, Mars and Dulux.

 

In 2001 Dawn’s second of five video’s for Kylie Minogue, “Can’t Get You Out of My Head”, became a cultural phenomenon and the video has since been cited as being one of pop music’s most iconic moments.  Journalist and pundit Paul Morley used the video as a template for his analysis of modern pop music “Words And Music: A History Of Pop In The Shape Of A City”.   It is also possible to study the video, as a part of a media degree at the University of Lisbon. Music video artists include: Basement Jaxx, Bjork, Florence & the Machine, Garbage, Goldfrapp, Jamiroquai, Kylie Minogue, Moloko, New Order, Oasis, Peaches & Iggy Pop, Plan B, Primal Scream, The Streets

 

Over the course of her career her work has earned a mantle of awards.  She has also been the subject of one of the coveted “Mirrorball” documentaries on Channel Four.  Dawn has four times had retrospectives of her work play at festivals, at Mirrorball at the Edinborough Film Festival, the London Dance on Film Festival, OnedotZero and more recently a full retrospective at international Music video festival Festival Du Clip, France 2007. 

 

Dawn now has various film projects in development.