Sonixphere Scores for Dick's Sporting Goods Latest Campaign with Nike

This round of spots focuses on the personal stories of professional athletes Sabrina Ionesco, Carmelo Anthony and Mike Trout. These spots give insight on how sports have changed their lives - from instilling confidence to developing and engaging community.

This phase of the 'Sports Change Lives' campaign licensed the original music track entitled 'Abstract Mind Meld' from Sonixphere’s 'Modern Cinematic' album. “Sonixphere’s composers built a sound palette of ambient textures, combining various woodwind instruments with electronic elements for this track,” says Sonixphere CEO and creative director Greg Allan. “The atmospheric and inspiring melodies perfectly compliment the athletes’ storytelling for this campaign, without being too overbearing or disruptive.”

These spots are part of the largest campaign in the history of Dick’s Sporting Goods, and is centered around the company’s 75th anniversary.