Sonicbrand Hosts Webinar to Explore Sonic Logos in the Automobile Industry

Do sonic logos actually work? Innovative London-based agency, Sonicbrand, will be searching for an answer in a webinar entitled, ‘Sonic Logos in the Automobile Industry’. The event, which can be joined here, will be taking place at 1:30 pm BST / 2:30 pm CEST on Thursday 12th October.

The 30 minute webinar will be co-hosted by Sonicbrand’s co-founder and leading voice in the sonic branding space, Dan Jackson, and Ben Schubert, client development lead at CloudArmy, specialists in online, platform-based, neuro-powered marketing research.

The best, most recognisable brands interact with consumers across multiple touchpoints, building a rich, multi-layered representation in people's minds. Creating an impression across the senses, brands are increasingly opting to create unique sonic logos. In order to better understand the effectiveness of these, Sonicbrand and CloudArmy have evaluated the sonic logos of ten big automobile brands with real consumers, to see if they can identify the brand represented by each sound. 

The webinar will unpack the findings of the primary consumer research, highlighting some surprising results, as well as share insights as to how brands can create a great sonic logo. 

For more information and to sign up to join the webinar, follow this link.