Soft Drink Brand KA Partners with PHD to Unearth the Next Urban Music Star

Today, AG Barr’s soft drinks brand KA launches it’s ‘Get Rated’ campaign to unearth the next urban music star via a cross-platform partnership with Capital Xtra and GRM Daily. 

The ‘Get Rated’ campaign will provide aspiring urban music stars a platform to share and showcase their talent.

Musical acts will be able submit videos and audio to showcase their talent and ‘Get Rated’. 

The generated content will feature on Captial Xtra and urban entertainment website, GRM Daily. The overall campaign will be further amplified through YouTube, Twitter and Outdoor activity. The media campaign will be run from PHD’s Manchester office, with the creative being developed by integrated agency Multiply.

Adrian Troy, Head of Marketing, at AG Barr said “We’re excited about building on our strength in the urban music community, creating a special event and broadening our appeal to a wider audience.” 

Dani Briers, Managing Director at PHD in Manchester said “KA’s consumers demand recognition of their own skills and talents so this campaign is designed to deliver just that, ultimately providing some real authenticity to KA, probably the most prized asset for a youth-orientated brand.”